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W Hotel Brand to Debut in Switzerland

Aug 29, 2013

Starwood Hotel & Resorts will debut the W brand in Switzerland with the opening of W Verbier and the Residences at W Verbier. Slated to open in December 2013, W Verbier will be W’s first alpine and ski resort⎯⎯marking the entrance of W Hotels into Switzerland. 


Set at the base of the mountain in the Medran area of Verbier, W Verbier and the Residences at W Verbier will make up part of a multi-component luxury development project owned by Les Trois Rocs. The hotel will offer 123 rooms situated in four adjacent characteristic chalets on the Place Blanche⎯⎯the heart of the Medran Project.


“We are delighted to be working with Les Trois Rocs on this spectacular development, underlining our confidence in the market as a luxury tourism destination,” says Roeland Vos, president of Starwood Hotels & Resorts, Europe Africa and Middle East. “Verbier is one of the leading ski destinations in the world, known for its world-class skiing and vibrant nightlife and we are thrilled to add this fantastic property to the W portfolio.” 


Next to the hotel, a main gondola will offer access to the resort’s ski slopes. The 15 Residences will also be located right next to W Verbier and will be inspired by the hotel’s contemporary design.


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