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Travelodge Announces Its Location Target List For 145 Hotels In London

Mar 20, 2013

Grant Hearn, CEO of Travelodge, has officially opened the Bethnal Green Travelodge and has also announced the company’s location target list for a further 145 hotels across London.

Debuting as the first UK hotel above a comedy club, the $16.6 million property features 131 rooms above London’s Backyard Comedy Club. Comedian Lee Hurst⎯⎯the site’s previous owner⎯⎯agreed with its redevelopment in return for a rebuilt comedy club on the ground floor. To mark the opening, Travelodge is introducing a toilet roll imprinted with cartoons and jokes.

Travelodge’s expansion starts with three hotels in Hounslow, Vauxhall, and Walthamstow this year, representing (including Bethnal Green) an investment of $51 million and 80 new jobs across the capital.

Travelodge is targeting key London growth areas⎯⎯including Westminster, Camden, Southwark, Lambeth, Islington, Ealing, and Greenwich.

"The London hotel market is the strongest in the world and our target location list reflects its growth potential,” says Hearn.

hdtalks: the interviews

During HD Expo 2014, Hospitality Design’s Michael Adams sat down with HBA’s Michael Bedner to talk about his half-century in the hospitality design industry. View the video.



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