Starwood has sold the Bliss spa and product company to spa services provider Steiner Leisure Limited for $100 million. As part of the transaction, Bliss and Remede spas and amenities will remain exclusive to Starwood in the hotel category at W Hotels and St. Regis Hotels, respectively. Additionally, Starwood's Aloft brand will continue to offer Bliss Tried+Blue amenities.
 
"Not only does this sale further our strategy to focus exclusively on our global hospitality business and our nine distinct and compelling hotel brands, but our ongoing and exclusive relationship with Steiner Leisure means that we will continue to distinguish our spa offerings in our W and St. Regis hotels and provide amenities that are guest favorites," says Frits van Paasschen, Starwood's president and CEO, in a statement. "The sale of Bliss, coupled with several other recent sale transactions we've announced, demonstrate that despite today's tough economic conditions we're able to sell assets at strong multiples."