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Starwood Hotels and Resorts Expands in Turkey

Aug 28, 2013


Starwood Hotels & Resorts Worldwide, Inc. has signed an agreement to open a new-build Sheraton hotel in Samsun, Turkey. Scheduled to debut late 2014, Sheraton Samsun Hotel will mark Starwood's entry into the city and will be the company's 11th hotel in the country. 


Situated on the Black Sea coast, the hotel will feature 200 guestrooms and 20 suites⎯⎯all with scenic views of the sea. The 29-story property will be the largest hotel and the tallest building in Samsun. Turkish architectural firm Piramit Mimarlik⎯⎯in collaboration with Istanbul-based interior designer Kreatif Mimarlik⎯⎯will complete the designs.
 
The hotel will feature an all-day dining venue, a specialty restaurant, a lobby bar, rooftop bar and lounge, as well as a grand ballroom, 10 meeting rooms, and a business center.

Says Michael Wale, president of Starwood Hotels & Resorts, Europe, Africa, and Middle East, "Our innovative approach to managing lifestyle brands continues to set us apart from the competition and, with the signing of this agreement, we are proud to debut Starwood and the Sheraton brand in the emerging city of Samsun⎯⎯further underlining our commitment to expansion in Turkey."

Starwood has nine hotels in Turkey under five of its lifestyle brands, including four in Istanbul. Earlier this year, the company entered Bursa with the Sheraton Bursa Hotel and Aloft Bursa Hotel⎯⎯marking the entry of the Aloft Hotels brand into Turkey. Later this year, Starwood will open its 10th hotel in Turkey with the Sheraton Adana Hotel.





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