Hotel Indigo has opened its fourth hotel in New York state, the 100-key Hotel Indigo East End in Riverhead. The conversion property, located near the Hamptons and vineyards of Eastern Long Island, occupies eight private acres. Morris Nathanson Design has created a sophisticated, residential feel with contemporary accents and oversized furnishings. The hotel's color palette features pops of warm orange, sea powder, and indigo blue, green, and gold tones, while oversized graphics highlighting wine country and the beach bring the surroundings inside. The finishes, materials, and fabrics boast an organic texture, and the wood is inspired by beach driftwood.

Amenities include Bistro 72, fitness facilities, a business center, and two meeting rooms totaling 8,000 square feet.