B Hotels & Resorts has introduced its “b2 hotel” concept to value-conscious travelers. Designed to compete with 3-Star properties in urban and suburban markets, the new full-service brand will feature the same experiences available in B Hotels, such as communal seating in public spaces (which also boast signature sound, lighting, and scent), F&B outlets, a spa suite, and fitness center.

"The b2 hotel brand will cater to a wide variety of business and leisure travelers, including today's social networking generation, through its offerings of upscale, designer accommodations, warm and approachable culture, service and amenities," says Chris Tompkins, SVP of marketing and brand programs.

The first b2 location is expected to be announced in the coming weeks.