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Sporty Design

July 1, 2008

palace_clubTrend Alert! For the last few years, hospitality design has been informing residential design, and vice versa, and now, it seems hospitality is increasingly influencing the look of sports arenas. "It makes sense," says Kelly Deines, associate and director of interior design for Rossetti Architecture in Southfield, Michigan. "I think these collectors of energy should look like them—kinetic buildings for kinetic activities. Contemporary design [of sports arenas] is long overdue."

palace_tunnelDeines recently designed a new 60,000-square-foot North Entry addition for the Palace of Auburn Hills complete with a new entrance, concourse, dining and retail areas, and box office windows. The goal: a revenue-generating hospitality space that caters to a new audience—not the typical sports-goer, but the corporate, luxury-suite seeker.



palace_exteriorIt's a dramatic statement from the start with the new build's angular, glass-and-steel facade. "It's like an iceberg that broke away and ended up next to the palace. It's dynamic." Inside, a new restaurant, lounge, and club are trimmed in wood, leather, and granite, while the eight suites (more than 1,000 square feet each) of Club 53 are outfitted with pool tables, wood beams, stone columns, and antler-inspired chandeliers. Yet, the main concourse echoes the exterior's modern feel thanks to reflective surfaces like stainless steel high-top tables and barstools, columns, and grid ceiling.

palace_red bullThe biggest challenge? "Anticipating all of the sponsors. Like a salad, we had to make sure all the ingredients were harmonious," Deines says. But the design worked. The firm has received calls from a dozen different arenas wanting to redesign or add new buildings.

For more information, see www.rossetti.com or www.palacenet.com.

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