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When SoCal nightlife developer Mike Viscuso wanted to make his Hollywood debut with the Kress, he turned to his longtime collaborator, Newport Beach, California-based designer Davis Krumins. But the opening isn't only important to Viscuso. The monumental project—a multi-level nightclub, restaurant, lounge, sushi bar, and event space—is equally significant to the city as it marks the restoration of the 1934 landmark Kress building, formerly home to Frederick's of Hollywood.
"Since the architecture of the existing building was so historic and powerful, our goal for the design was to build off of the incredible pre-existing energy," says Krumins, founder of his firm Davis Ink. "The challenge was to create a sort of marriage between the traditional Art Deco architecture and our brand of very creative and funky design. We wanted to celebrate the beauty of the existing space while at the same time creating an environment filled with unexpected discoveries and surprises."
The result is decidedly Asian, with a mix of modern and 1930s Hollywood glam touches, with each floor having its own personality. Marble stairways, brass railings, terrazzo floors, and an ornate Italian designed ceiling have been restored to their former glory, while a bold color palette of red, gold, and black, Art Deco-inspired wall sconces, an upside-down wedding cake designed crystal chandelier, and antique Asian pieces outfit the spaces. But Kress' conversation piece is its rooftop lounge—the only one on Hollywood Blvd.—decked out with teak wood cabanas, firepits, and of course, impressive views of the city. For more information, see www.davis-ink.com.
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Hollywood Debut
June 24, 2008When SoCal nightlife developer Mike Viscuso wanted to make his Hollywood debut with the Kress, he turned to his longtime collaborator, Newport Beach, California-based designer Davis Krumins. But the opening isn't only important to Viscuso. The monumental project—a multi-level nightclub, restaurant, lounge, sushi bar, and event space—is equally significant to the city as it marks the restoration of the 1934 landmark Kress building, formerly home to Frederick's of Hollywood. "Since the architecture of the existing building was so historic and powerful, our goal for the design was to build off of the incredible pre-existing energy," says Krumins, founder of his firm Davis Ink. "The challenge was to create a sort of marriage between the traditional Art Deco architecture and our brand of very creative and funky design. We wanted to celebrate the beauty of the existing space while at the same time creating an environment filled with unexpected discoveries and surprises."
The result is decidedly Asian, with a mix of modern and 1930s Hollywood glam touches, with each floor having its own personality. Marble stairways, brass railings, terrazzo floors, and an ornate Italian designed ceiling have been restored to their former glory, while a bold color palette of red, gold, and black, Art Deco-inspired wall sconces, an upside-down wedding cake designed crystal chandelier, and antique Asian pieces outfit the spaces. But Kress' conversation piece is its rooftop lounge—the only one on Hollywood Blvd.—decked out with teak wood cabanas, firepits, and of course, impressive views of the city. For more information, see www.davis-ink.com.
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