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A consortium of industry players has created digital signs that automatically adapt their messaging to a guest's interests.
Led by The IDT Group, a guest database and CRM provider, and AVT Communique, a hospitality audio/visual display services provider, this new solution links the digital display with a robust customer database that pulls information from a hotel's various systems and aggregates this data to create an in-depth profile of each guest. Using radio frequency identification (RFID) technology to identify guests when they approach the display, the sign then leverages that database information to adjust its content to present either a promotional advertisement for a hotel service or outlet that specifically matches a guest's interests, or to bring up specific personal hotel and travel information for the guest, including meeting agenda, tee times, reservations, flight status, weather back home, and more.
Working in conjunction with NEC for display units and Omnivex for content management software, IDT and AVT will use data mining, business intelligence, and database services to identify what is of interest to each guest, recognizing which guest is where via RFID, and matching the guest profile and interests to the sign in the proximity of that guest on a real-time basis.
IDT and AVT Communique will be demonstrating their new digital signage application at HITEC, June 25-28 in Orlando.
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IDT and AVT Communique introduce digital signage that automatically alters content for guests
June 22, 2007A consortium of industry players has created digital signs that automatically adapt their messaging to a guest's interests.
Led by The IDT Group, a guest database and CRM provider, and AVT Communique, a hospitality audio/visual display services provider, this new solution links the digital display with a robust customer database that pulls information from a hotel's various systems and aggregates this data to create an in-depth profile of each guest. Using radio frequency identification (RFID) technology to identify guests when they approach the display, the sign then leverages that database information to adjust its content to present either a promotional advertisement for a hotel service or outlet that specifically matches a guest's interests, or to bring up specific personal hotel and travel information for the guest, including meeting agenda, tee times, reservations, flight status, weather back home, and more.
Working in conjunction with NEC for display units and Omnivex for content management software, IDT and AVT will use data mining, business intelligence, and database services to identify what is of interest to each guest, recognizing which guest is where via RFID, and matching the guest profile and interests to the sign in the proximity of that guest on a real-time basis.
IDT and AVT Communique will be demonstrating their new digital signage application at HITEC, June 25-28 in Orlando.
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